3 Reasons why Content is Still King

Visitors don't come to the web for the technology, or even the design. They come to your sites for the content. They are looking for information and answers.

Welcome Informed Criticism of Your Work

Be open to and welcome informed criticism of your copy, while at the same time sticking to what you feel is right. It's not always an easy balancing act!

It's Not What You Say But How You Say It

Copy is all about words. Or is it?

How to Write Carrot-Wielding Copy!

A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements: it must be:

No-Holds-Barred Conversation with Dan Lok - Part 1

Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services? To answer your question, I'll assume you're a j...

Can 97% of Netpreneurs be Wrong?

Listen, we all know the key to success in any business is how well your message gets across. Do you know how to grab a visitor to your business and keep em? It's what they experience when they arrive that brings them back. And the biggest secret is-it's all in your writing!

Advice for Copywriters: How to Win the Freelance Bidding War

Smart companies know that quality work will cost them some money; and yes, they WILL pay for your expert services. Settle for nothing less than a respectable fee.

Working on the Internet: Role of Proofreading and Copy editing OnLine

When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can b...

How to Write Ad Copy that Sells

When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, interwoven to produce a highly effective message. Master the technique of each, and create ads that really sell!

Deciding What Voice to Use in Copy

It’s how people feel not what they think or know that controls their buying behavior. It’s not a logical process. So if you can present your benefits in terms of feelings like how the buyer will feel as a result of having your product and what negative feelings will go away.

Progressive Headlines Guide Customers To Buy

Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance of ...

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2

In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous ve...

Finding Your Client's Business Problem Leads to Better Copy

WHAT’S THEIR PROBLEM? How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. What IS your client’s business proble...

Art Of Writing Profitable Classified Ads

The art of writing profitable classified ads Everybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to t...