Tech-writers: A Necessary Evil

New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil. Tech-writers are necessary because someone has to write the user doco. The p...

Working on the Internet: Role of Proofreading and Copy editing OnLine

When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can b...

How To Personalize Your Headlines For Increased Profits!

Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. Here are several tips on how you can personalize your headlines for increased profits!

16 Golden Rules of Master Copywriting

You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn’t be amazed by the fact that huge corporations all ov...

10 Things You Should Expect From Your Website Copywriter

Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten copywriting essentials…

Engage Your Customer - Write About Benefits

If you’ve ever sat down to write a sales letter and wondered how you’re going to grab your reader’s attention, or you’ve ever gone ‘round in circles writing draft after draft of web copy without ever hitting the mark, then this copywriting article is for you.

10 Tips for Aspiring Freelance Copywriters

Here are a few tips which I help most aspiring copywriters make the move into freelance copywriting.

Better Copy: The Interview is the Key

Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF. If you hired a writer to cr...

Cleaning Up Your Copy

When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. You use your right brain, the creative side. So when you have an idea and your mind says...

Art Of Writing Profitable Classified Ads

The art of writing profitable classified ads Everybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to t...

How To Write Headlines That Get Attention

The difference between a good headline and a bad headline is the difference between success and failure in advertising. An ad for an ad. That’s what a headline is. Since a headline is an ad for an ad, wouldn’t you agree that writing a good headline is the most important element in copywriting?

How To Test The Body Of Your Sales Copy For Weaknesses

Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effe...

How to Start and Sustain a Career as a Freelance Writer

Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance w...

Hooks, Lines & Sinkers

Hands up if the title to this article made you think that you'd strayed into a fishing feature? Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what o...