Kick-Starting Body Copy

Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a s...

Progressive Headlines Guide Customers To Buy

Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance of ...

10 Things You Should Expect From Your Website Copywriter

Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten copywriting essentials…

Engage Your Customer - Write About Benefits

If you’ve ever sat down to write a sales letter and wondered how you’re going to grab your reader’s attention, or you’ve ever gone ‘round in circles writing draft after draft of web copy without ever hitting the mark, then this copywriting article is for you.

Finding Your Client's Business Problem Leads to Better Copy

WHAT’S THEIR PROBLEM? How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. What IS your client’s business proble...

Are You Asking the Right Questions in Your Copy?

It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to...

Why You Should Write To Inform And Not To Sell

Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturati...

How To Write Headlines That Get Attention

The difference between a good headline and a bad headline is the difference between success and failure in advertising. An ad for an ad. That’s what a headline is. Since a headline is an ad for an ad, wouldn’t you agree that writing a good headline is the most important element in copywriting?

Writing Effective Sales Copy

Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words. Marketing gurus learned long ago that it's the words salespeople speak and ads present which are critical to the decision to buy or not to buy.

10 Tips for Writing Effective Web Copy

On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make...

Writing For Sex Markets

Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, o...

Impulse Writing for Better Ad Headings

Writing headlines for your ads is the most important part of your online presence. When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part...

How To Really Connect With Your Customer In Your Copywriting

Your voice is one of the most important things in your copywriting, With a strong and authentic voice you'll be more believable and more real. This article talks about two ways you can strengthen your copywriting voice -- and connect with your customer in...

To Start Making Cash from Your Online Writing, You Must Draw Blood First

What you need to do to start earning cash from your online writing.