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Copywriting
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Editing and the N400 Brain Wave
The N400 Brain Wave is activated when someone reads a sentence, which is semantically incorrect or highly ironic as per that human brains imprinting and knowledge. Indeed a great trait for an editor or copywriter who is busy fixing errors or looking over content.
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Writing the Case Study in Three Simple Steps
Case studies shatter doubt, build credibility and help establish your expertise. Now you can write your own case studies by following this simpel three-step process. From the author of Writing Copy for Dummies.
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How To Write Copy That Pays The Bills
Freelance copywriters make more money when they get repeat business. And the best way to achieve this is by writing on-target copy that gets sales for their employers. Here are three simple rules for writing copy that sells.
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Copywriting: Make Vancouver (or Anytown) Your World Headquarters - Part 1 of 2
With the help of the Internet and email, copywriters today can branch out beyond the geographical boundaries of their hometown, making it their world headquarters. And clients seem to be coming along for the ride, apparently not caring if you're a copywriter based in Vancouver, BC, Canada, like myself, or halfway around the world.
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