Top 3 Ways Great Copywriters Exploit Their Swipefile

Easily the most important and valuable asset in any copywriters box of tricks is the 'swipefile'. A hand- picked collection of successful sales letters that have dominated markets, and made fortunes selling products to all diversity of people.

How To Write Copy That Pays The Bills

Freelance copywriters make more money when they get repeat business. And the best way to achieve this is by writing on-target copy that gets sales for their employers. Here are three simple rules for writing copy that sells.

6 Reasons Why Case Studies Are A Terrific Market For Copywriters

Here's the latest: The demand for case study writers is booming. Yet, very few freelance copywriters know about this fascinating and lucrative market. This new article explains.

Copywriting: Specialize For Your Own Sake - Part 2 of 3

In part 2 of 3, we pick up where we left off by exploring how specializing as a copywriter can shape your business to suit you best by increasing your pay and attracting more of the work you prefer.

Amazing Copywriting Secret Found In Old Batman Comic Dramatically Boosts The Readership Of Your Ads

Believe it or not, one of the single greatest copywriting secrets ever discovered -- used in many of the highest-pulling magalogs from the big mailers -- can be found in an old comic book

Secret Copywriting Tactic Makes Your Ad Stick Out Like A Sore Thumb In Over-Crowded Markets

If you want to give your advertising an instant advantage in markets that are rife with competition...then this article will show you how.

Rare Copywriting Secret (Used Only A Few Times In History) Leaves Everyone Riding Your Coattails

If you'd like to know a way to explode the response of your copy...with even your savviest competitors riding your coattails for years into the future...then here's how a few smart businesses have done it in the past. And why you can do the same thing today with the information in this article.

Hate to Write? Hire a Ghost! Why Using a Ghostwriter is Not Cheating

We think everyone can write - after all, we learned how in first grade! So everyone should be able to write a book, right? Not necessarily. Learn why ghostwriting is a legitimate option for those without the time or skill to put their ideas down on paper.

Extremely Potent Copywriting Secret Used By Cults And Marketing Gurus Blasts Sales Through The Roof

If you'd like to know a powerful psychological tactic you can use to generate throngs of new customers, subscribers or leads, then please read this article very carefully.

Keyword Use That Goes Beyond the Search Engines

When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. If you want truly effective SEO copy, you'll take time to learn that keyword use goes beyond the search engines.

Simple Copywriting Tip Lets You Breathe New Life Into Dying Sales Letters

If you have an ad that just isn't pulling as well as it ought to be (or if it's not pulling at all), then here's something you can do before you throw in the towel and move on to something else.

A Simple Copywriting Tip That Can Save Your Business From Going Down In Flames

If you have ever in the past -- or think you ever will in the future -- angered your customers in some way, shape or form (whether your fault or not), and want to make things right with just a simple sales letter, then listen to this:

Don't Take Your Writing So Seriously!

Lighten Up The Tone OF Your Writing

A Copywriter Re-Discovers Her Inner Passion

My life began a new chapter when I re-discovered that writing is what I loved about all of my previous jobs. It was the one thing where I did not notice time, hunger, fatigue, and distractions. It was time to get paid to have so much fun.