5 Tips To Hook Readers With Long Copy (And Keep Them Reading All the Way to the End)

Research shows, over and over, that long copy sells better than short copy. So how you do create long messages that don't set your visitors to snoozing... or worse, clicking off to a more wide-awake website?

Simple Copywriting Tip Lets You Breathe New Life Into Dying Sales Letters

If you have an ad that just isn't pulling as well as it ought to be (or if it's not pulling at all), then here's something you can do before you throw in the towel and move on to something else.

100-Year-Old Copywriting Secret Makes All The Claims In Your Marketing Ten Times More Believable

If you would like to know a simple way of making the claims in your copy -- whether they are big or small claims -- up to ten times more believable and powerful, then this article will show you how.

Web Site Copywriting for Search Engines - Keywords

Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine ranking placement). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. So how do you get small business web site in the top three pages?

Don't Take Your Writing So Seriously!

Lighten Up The Tone OF Your Writing

How to Choose a Reputable Search Engine Optimization Content Writer

Choosing the right Search Engine Optimization (SEO) content writer can be a challenging task, because there are so many different styles and writers from which you can select. However, you don’t want to just select any SEO content writer, because you need to make sure that the job is done right.

How to Choose a Professional Copywriter

You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives. What you don't know is how to find that copywriter. Don't worry, you're not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaner, it's not something you buy every week, or even every month. And unlike the products and services you're familiar with, it can be difficult to know what to look for – or to spot a good thing once you've found it. Luckily, as with most things in life, finding a copywriter is easy once you know how. And this article is here to show you how.

Website Copywriting Secrets - How Being Boring Will Help You Be Found Online

How to ensure that your website copywriting attracts your ideal clients when they search online for your products and services

Make Good Money On Copywriting

Copywriting is a great way to earn extra cash!!

Do You Need a Copywriter for Directions to the Emergency Room?

The information you have is more important than how you present it. You can be a good online salesman if you are a great communicator. You can be a great online salesman if you learn how to communicate with copy.

The Write Copywriting Words

How do you write irresistable copy that increases conversion? You set aside your confusion and present an honest and detailed account. In other words, you tap into the right mindset.

Do Your Words Mean Business? Follow These Simple Tips And See Your Sales Soar

Every word that comes from your company -- whether it is on a piece of paper, on a computer screen or written across the sky, for that matter -- carries with it your reputation and your customers’ (or potential customers’) perception of who you are and what you can do for them.

World's Dirtiest Copywriting Secret: Why Some Smart Copywriters Hire Other People To Write Their Ads

If you sell a product or service you write your own copy for, then one of the best things you can do for your sales and response is test letting another copywriter -- even if your copy is already excellent -- write your ads. Why? Two reasons:

Web Copy Must Aim at Your Target Audience

A big mistake many web owners and copywriters make is to write web copy that's too generic. That is, their copy doesn't single out a specific target audience, so reaches no one. Instead, through extensive research, copywriters should discover exactly who they're aiming at, so they can target their copy with laser-accurate precision. Generic copy fails, as it doesn't sell, whereas targeted copy sells like gangbusters.