Gary Halbert and Me

The Halbert Index is a totally unique way of classifying people. To be at the top of the Index you must have - read the rest of the story here.

Learning the Basics of Copy Writing

Copywriting is getting the rave it deserves because of its high impact on marketing a product or a service. When used properly and with the approach to execute it, the...

Copywriting Tips - 5 Words You Should Never Use

In the world of copywriting, there are five words that you should never use. In this article, we're going to explain what those five words are, why you shouldn't use them and what to put in their place.

Two Copywriting Secrets I Learned From Gary Halbert

Uncover two copywriting secrets the late Gary Halbert taught me that can completely transform your web copy from average to freakishly strong writing... almost overnight!

Why Testimonials are Number One in Selling your Book or Service

Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them.

Interview with Book and Marketing Coach-Judy Cullins - Part 1

Getting your questions answered by a pro will save you weeks and months of wasted time going in the wrong direction. Use these answers from an interview with Judy Cullins to catapult your book and business sales.

Five Book Back Cover Mistakes and How to Solve Them

Did you know that your back cover information is, after the cover, the best way to sell more books? If they like your cover, they will spend ten-thirty seconds on your back cover—a great opportunity to convince them that your book is necessary for their pleasure or success. Does your back cover pass the test?

Top 10 Tips for Book Titles that Sell Well

Your reader will spend 4 seconds on your front cover. Check and correct a too long, too clever, too general, or too dull title. Does it include a major benefit? Remember, most people buy your book based on its cover. Make your title sizzle.

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. Make your introduction a powerful sales tool. When people read your clear, concise personal note to them, they will buy your book on the spot!

Increase Book Sales: When a Sale Is No Longer Just a Sale

Have you self-published your own books or just want new ideas on how to increase your books sales. Then you will want to spend a few minutes with Marketing Master, Catherine Franz, reading this article filled with tips, techniques, and unique ideas on how to get those books out of the garage and into the hands of readers. And, of course, increasing the wallet along the way.

Raise Your Hand If You'd Consider Giving Up The Rights To Your Book Forever

Print-on-demand book publishing contracts are often filled with legalese that can result in authors being stripped of their rights. Learn what to look for before you sign a publishing contract.

Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1

Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. Write a short sales letter for each book using these ten steps.

What's Wrong with the Internet? It Must be Broken!

Marketing on the internet with the obstacles encountered during book promotions and solutions to get the book out to the world.

Book Club Sales -- Increasing the Odds

What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to “borrow” your work. You have written a book, and now you are a...