Book Design – Which Binding Should I Use?

Books are divided into two very general categories: hard cover and soft cover. Hard covers usually use a Smyth sewn binding and soft covers are typically perfect bound. There are two commonly used hard cover methods, casewrap and dust jacket. Novels usually have a dust jacket for an attractive colourful imprint on the bookstore shelf and the fabric covered cover underneath will usually use gilt lettering on the spine. Casewrap covers are full colour, glossy and don't usually come with jackets. This cover type is commonly used on text or coffee table books but lately is becoming more common on novels.

The Quest for a Literary Agent

Con Artists can be found in any profession.

How Self Publishers Can Market and Sell More Books

As a self publisher you can market and promote your book on a shoestring budget, thousands of independent publishers have done it; be careful about your promotion and marketing dollars and don't plunge into unknown waters - test, test, and test some more.

Market & Promote Your New Book Through Media Outlets

Not having the large book marketing budgets like publishing companies, new authors must find cost efficient ways to promote their new books through media outlets. Print and electronic media (radio and television) are very expensive, both nationally and locally. But the exposure for new books through this type of advertising is hard to beat. New books of high profile authors get expensive print and electronic media advertising campaigns developed by publishers. These advertising campaigns use the author’s name to get media exposure for the new books. As a new, unknown author, you are not going to be given this type of media advertising for your new book. Can you do it yourself? No! Media advertising is expensive! The cost of these campaigns is more than new authors can afford. However, there are still inexpensive ways you can get the media exposure you need for your book.

Sales Tax - Go Figure

Frustrated author wends her way through the state tax offices.

Self-Publishing, Independent Publishing, Traditional Publishing

What are they and how are they different?

Book Marketing Plan

Marketing should not begin after the book is produced - it must begin before the book goes to press. Why not wait until the book has been printed? First of all, you'll miss several crucial marketing opportunities. Secondly, if you wait until the book is in your hands you'll feel under the gun to sell it and planning probably won't be a priority for you. Another good reason to think of marketing before your book is printed or published is the book cover. After all, you can't expect your readers to judge a book without its cover!

The Agenting Process Explained - Part 1

You have to find an agent or you won't get a publisher. Here are some secrets on How to Find a Mega Agent.

Paper For Your Publishing Project

Approximately 20% of the cost of your book is the paper. The type of paper you select can affect the price but more importantly it will affect the perception of its value to your customers. This article will give you a better idea how paper is classified in North America and should make talking with your printer a little easier.

Self-Publishing - Pros and Cons

Some people disapprove of self-publishing, considering that self-published works have inferior quality if compared with those verified by professional editors. This is not an analysis of paid self-publishing services, but an analysis of free self-publishing tools.

How to Sell 200 Copies of Your Book in One Hour

How to motivational speakers can sell 200 copies of their book to 20 people in one hour.

Selling Your Book Effectively

This article gives you some plain old fashioned advice as to how to sell your book effectively.

Your Book Is Just The First Date - Creating A Long Term Relationship With Your Reader

Savvy authors know that writing a book is like having a first date. The key to creating success as an author is giving delighted readers many opportunities to learn from you and master the material in your book.

Why Anyone Can Write A Book

Many people believe they can't write a book because they don't have the writing expertise. This is one of the biggest myths out there. If you can hold a conversation you can write a book. Conversational style writing is easy to do and understand and best of all anyone can do it. Get started now by writing your own book and create miracles in your life.