Brochures and Photos: How they can Make or Break a Sale (For Sellers and Realtors)

You've heard all about curb appeal and home staging, am I right? But when selling your home have you considered the flyers and photos? Websites and brochures left on the For Sale sign are where most buyers will get their first impression of your home, and you want it to be a good impression. So to all the sellers and agents out there, listen up. It's time for a refresher course in marketing.

The Two Sides to Real Estate Marketing

Real estate marketing has two distinct functions. One is to get clients and customers for a particular agent or agency. The other is to promote and sell the listings themselves. Both types require adherence to the rules set down by Fair Housing and the ADA.

Upgrade Your Furniture When Selling Your Home

As you know by now, the real estate market has cooled off considerably. As a seller, this means you need to take extra steps when it comes to the sales process.

Choose Your Real Estate Customers Well

Choosing the people you want to work with each day makes for a more enjoyable work life, a more relaxed home life, and a better income.

Sell Your Own Home - DIY Selling Real Estate Without An Agent

If millions of people sell their homes each year through an agent then that might suggest that private selling of real estate isn't the way to go. Of course it's not that simple and the premise that a person needs an agent is a false one.

Selling Strategy in Slow Real Estate Markets

The first half of this decade was a seller’s delight. Now the worm has turned and buyers are in the catbird’s seat. Although the market is currently slow, you can still get the sale with the right strategy.

Why Won't My Home Sell

Selling a property can often seem like a hit and miss proposition in today's real estate market. If you find you are missing a lot, you need to figure out why.

Are You Losing Prospects Because You Don't Know How To Market Effectively?

Are you spending too much time on unproductive real estate leads and losing hair? The average real estate agent just goes through the motions without much success in their marketing approach. Is there really a hair-loss-free way to generate buyer leads and have fun too?

How To Use Incentives To Sell Your Home In A Tough Market

Hear from a real estate agent out in the neighborhoods and in the trenches of real estate about the real world of buying and selling property.

Real Estate Marketing: Power Up Your Prospecting For 2007 Success

The real estate market may be cooling, but competition for new business among real estate professionals is hotter than ever in today's challenging market. Today, many agents are reevaluating their marketing plans to meet the challenges of slowing markets, increased competition, and emerging technologies.

Selling Your Home - Stage Your Home For Better Sales

When the time is right most people throughout their life decide to sell their house once, twice, or even every few years. Considering the amount of money real estate deals with, it is never a bad idea to look into home staging trends.

How to Set the Asking Price For Your Property When There are No Comparable Sales

It's easy pricing homes and condos for sale in cookie cutter communities. But what do you do when you're in a high end resort market like Incline Village on the North Shore of Lake Tahoe with only 200 to 300 transactions per year in the whole town? What if no condos have sold in a particular complex for several years or no houses on a particular street? Here's one way you can try to estimate the fair market value of your home or condo, even when there are no comparable sales.

Why You Need A Real Estate Appraisal!

Whether you are selling, buying or renting a piece of property, whatever it may be, stop what you're doing and get a real estate appraisal - it is a crucial step in every real estate transaction!

Cash Buyers - The Good, The Bad, The Ugly

When you choose to sell your house quickly and you begin to test the water you realise that there are countless companies out there offering you the same thing – We buy your property quickly!