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This morning I'm combining one of my favorite activities (catching up on my ezine reading) and one of my no-longer favorite activities, trying to figu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re out the search engines.

In doing so, I had a thought to check out a service that, as ezine readers, we often see. I speak of the service tinyurl.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

com, a good service where you can take those really long links and tighten them up.

First let me start by saying it is a good service, and based on h

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ow often I see them in use, you'd think a very popular one, right?

Well, not according to Google...

I've been driving myself nuts over the last few m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

onths trying to figure out, or stay ahead of, Google's algorithm changes (and I dare say many of us are doing something similar, yes?).

So, instead

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of looking at my website, http://www.mywizardads.com, I decided to check out something I was 100% positive would appear in its rightful spot on Googl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e, tinyurl.com

I typed in the following using my Google toolbar:

Keywords: Shorten url

No evidence of tinyurl.com in the 1st 10 pages of Google - at

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

least as of this writing (August 2004).

Keywords: tiny url

You’d think that would do the trick, right? Well you’d be wrong.

One reference to an Abo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ut article but not the website itself, along with a geocities free website with an inside page link to this service. No domain name in sight.

Keyword

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s: how to shorten a long url

Finally, the site itself turns up on page three of Google, but it's use and popularity suggest something isn't quite rig

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ht about this placement. And we all know what that is, right?

Google suggests at that point that I type in:

Keyword: tinyurl

Only if I specifically

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

typed in tinyurl (as one word) could I find it listed in the Number 1 spot at Google. Well duh!

So, how relevant are your searches? If you're like me

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

it's becoming more and more a game of who's willing to pay for placement (whether they belong there or not in most circumstances), and those who've b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

een working their little fingers to the bone to be in the right spot, for the right keywords to provide the right service.

Popular, oh yes! But is Go

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ogle (or Yahoo or MSN, etc., for that matter) currently the best way to get the best results?

Evidence says no.

What I have found is that the obscur

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e search engine (as long as it is not "pa'id to place") returns the most relevant results I'm looking for when I go hunting. There are a ton of them

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

out there (type in search engines at Google and see for yourself, but if you're looking for the lesser-known ones, start at page 6 and higher, LOL!).

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Someday it would be nice to see a mainstream search engine tweak its algorithm to the point where both the keywords and the content have something i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n common - and the returned results are targeted.

I know it's impossible, but it sure would be nice to take the insect out and put the human-touch ba

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ck into search engine searches.

I know I’d be able to locate what I’m looking for a heck of a lot faster.

In the meantime, the frustration continues

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.answers.org.ua/article/78017/answers-Relevant-More-Often-Than-Not-No.html">Relevant? More Often Than Not... No</a>

BB link (for phorums):
[url=http://www.answers.org.ua/article/78017/answers-Relevant-More-Often-Than-Not-No.html]Relevant? More Often Than Not... No[/url]

What can you learn about corporate culture by studying the mudslinging, viscious war of words between Donald Trump and Rosie O'Donnell?

Relevant Searches, High Search Engine Rankings and the Ugly Truth Behind Internet Marketing

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Answers - Relevant? More Often Than Not... No

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