Answers - Business

Attraction marketing is about making a customer for life not just making a sale. It's about connecting your passion in business with your pe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rfect clients and customers and giving them a enjoyable experience with your company. People like buying but they hate being sold stuff. Att

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

action marketing is based on alignment with Universal law and the principles of positive energy not on struggle, lack, and resistance. When

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sing the principals of attraction marketing you are leading not selling. You need to give value and be of service every step of the way with

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ut giving away the store. These 7 tips will get you ready to put attraction marketing into action.

1. Begin with the end in mind- what are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

our big vision success intentions for your business? This is where you would look at what you REALLY want to create with your business in th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

next 5 years, it’s more than bottom line, its inspirational to you.

2. Get very clear on what you really want your business to do for you?

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Look at the amount of income you want, what your life will feel like with a successful business. What benefits will a thriving business brin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

into your life...?

3. How do you want to be of service and what contribution would you like to make in the lives of your clients and custo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ers? It doesn’t matter if you have a service business or product business, the clear intention of being of service positions you for success

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

from satisfied customers and their referrals.

4. What are you most passionate about doing in your business? Where you have passion you have

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

confidence, enthusiasm, and success. You are magnetically attractive to your customers when you are being passionate about your work.

5. Wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t are the solutions you really enjoy providing for your customers? When you are clear on the solutions you enjoy providing you are giving yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r customers a greater benefit. Your passion about delivering these solutions gives your customers an edge in solving their challenges and us

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng your solutions for lasting effect.

6. What is a clear definition of your different client niches? Having specific and clearly defied nic

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es does not limit your audience, in fact it broadens and deepens your pool of customers and makes them much easier to market to. Clearly def

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ning your niches is as much about who would be a perfect customer in your mind as it is about their characteristics, demographics, psychogra

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hics...

7. Take stock of where you are- has success been a struggle for you? Do you seem to have the same resistance and road bocks? Does i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

seem like you have a self imposed glass ceiling to your financial flow? Are there any beliefs you hold about your own success that are gett

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng in your way? You will need to become aware of these and dissolve them before you can become an attraction magnet to success on your terms

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Understanding and implementing change in an organization is full of obstacles and hazards. Learning about these in a traditional classroom setting requires the leaners to sit through materials often unrelated to their needs and creates further confusion and ambiquity. Learning about change through an experience can guarantee that the learning will be deeper and last longer . . . and can even be fun.

The easiest way to burn out your employees is to force them into sales positions without proper training. In my company we had set up what I called my; Bonzai Scout Teams and Blitz Marketing Teams, sales was the key.

Many business owners make the mistake of wanting to make that really big sale when they meet a potential customer. One-shot deals won't make you a successful business owner. Lifetime relationships with a customer will.

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Answers - 7 Tips On Getting Ready To Put Attraction Marketing Into Action

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