Answers - Writing and Speaking

Article marketing is the act of writing articles and publishing them online. What's the point? Here are four benefits of an articl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e marketing program.

Benefit #1 - Website Traffic
Article marketing can increase your website traffic in several ways

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. First, when you publish articles online, and those articles get published elsewhere, they increase your potential audience. And

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

f you include a website link in each article, those readers can easily find your website.

Benefit #2 - Search Engine Ranking
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
b>
Over time, article marketing can also increase your website's search engine ranking, sometimes dramatically. Here's how:

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
s we've discussed, article marketing can lead to a lot of inbound links from other websites to yours. As your articles circulate a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nd get published on blogs, ezines and websites, you'll have more and more inbound links. Most search engines (and Google in partic
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ular) use "link popularity" as one of several criteria to evaluate and rank your website.

Link popularity refers to the number an
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
quality of inbound hyperlinks from other websites to yours. So by increasing the quality and quantity of articles you submit, you
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
'll be increasing the number of places your articles get published. And the more places your articles get published (with hyperlin
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
intact), the greater the link popularity.

More articles. More links. Better search engine ranking.

On a side note, it's worth m
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
entioning here that with inbound links, quality matters. It's far better to have inbound links from a handful of quality websites
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
(that already rank high with search engines) than from 100 "starter" sites with low ranking.

Benefit #3 - Positioning / Credib
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
lity
Article marketing helps you position yourself as an expert in your field. When your articles get published on other
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
websites -- especially if they're prestigious or well known sites -- you gain third-party credibility you can't get from tradition
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
l advertising.

Benefit #4 - Simplicity
In time, you'll learn to write and distribute articles with such efficiency th
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
at you'll surprise yourself. In fact, I know from personal experience that one can comfortably write two articles per week. Try it
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
during TV commercials and see what I mean. And at that rate, you'd be producing more than 100 articles per year. You'd also be sa
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
urating the search engines (and your target market) with quality, relevant content. And it's easier than you think!

* Copyright 2
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
006, Brandon Cornett. You may republish this article if you keep the byline and author's note, and also leave the hyperlink intact

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Answers - Article Marketing – 4 Benefits of Your Article Writing Efforts

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