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Answers - ATTN Ebook Writers - Author of 6 Ebooks Reveals Steps She Takes to Create a Successful E-book
There are tons of articles on the internet about writing e-books. So, what makes this one different? In short, me. As the writer of six e-books and one e-course, here I will outline the process I us
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e to create my e-books.
First, a little history: As the 2/19/07 blog post*, Are You an Angry, Frustrated Freelance Writer? illustrates, the rate war rages on among freelancers. And, in my o
First, a little history: As the 2/19/07 blog post*, Are You an Angry, Frustrated Freelance Writer? illustrates, the rate war rages on among freelancers. And, in my o
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
pinion, it is not likely to be solved anytime soon - if ever.
This is why I'm a firm believer that freelance writers should create their own products for sale. It doesn't have to be an e-boo
This is why I'm a firm believer that freelance writers should create their own products for sale. It doesn't have to be an e-boo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
k because many don't have the knowledge or fortitude to promote such a product. It could be t-shirts, mugs, a greeting card line -- whatever. The point is, having an extra income stream is just smar
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t business, in my humble opinion.
NOTE: Writing an e-book is the easy part. You will spend 10 times more time promoting this product than you did writing it. If you think money is just going
NOTE: Writing an e-book is the easy part. You will spend 10 times more time promoting this product than you did writing it. If you think money is just going
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
to pour in because you put your e-book up for sale, you're wrong.
Marketing - in any business - is where the real work comes in. Keep that in mind BEFORE you decide to create an e-book to sell. So
Marketing - in any business - is where the real work comes in. Keep that in mind BEFORE you decide to create an e-book to sell. So
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
, with all that being said, following is what I do once my little ole brain lights up with an idea I want to turn into an e-book.
1. Research: I research the competition, looking for
1. Research: I research the competition, looking for
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the following: like products; where sold; by whom; for how much.
I didn't do this with my first two e-books, but got into the habit of it after that. Researching a product will tell you the followi
I didn't do this with my first two e-books, but got into the habit of it after that. Researching a product will tell you the followi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ng -- among a host of other things: what the competition is, how to devise a marketing plan and what to sell it for.
Every e-book is different, but what will sell it is you - as in, your experience
Every e-book is different, but what will sell it is you - as in, your experience
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
, the spin you put on it, etc.
As for marketing, you can read effective web sales letters, see where the competition is promoting similar products, assess whether others are offering add-ons, etc.
As for marketing, you can read effective web sales letters, see where the competition is promoting similar products, assess whether others are offering add-ons, etc.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
I could go on and on about this portion (and I will in another article), but just so you know, research is where I start.
2. Outline: Usually, I take about a week to come up with an outline.
2. Outline: Usually, I take about a week to come up with an outline.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
Just like writing a paper in high school, I outline the chapters and what I want to cover in them.
I usually don't formalize the names of the chapters until after they have been written; my outlin
I usually don't formalize the names of the chapters until after they have been written; my outlin
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e lists the idea I want to cover in a given chapter. Sometimes that will turn out to be the name of the chapter - but that's not the norm.
3. Write: It can take anywhere from 2 weeks to thre
3. Write: It can take anywhere from 2 weeks to thre
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e months to complete an e-book. It all depends on how busy I am. One thing I do do is give myself a completion date. I'm the type of person who will procrastinate forever if I don't give myself a de
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
adline. So, I try to keep that.
4. Quality Control: Usually, I will hire a freelance copy editor/proofreader/editor to do the QC on the e-book. I usually give the freelancer a week to comple
4. Quality Control: Usually, I will hire a freelance copy editor/proofreader/editor to do the QC on the e-book. I usually give the freelancer a week to comple
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
te this.
5. Rewrites: If the copy editor/proofreader/editor has suggested structural changes, eg, this section would work better in Chapter 3, then I will switch things around.I have to admi
5. Rewrites: If the copy editor/proofreader/editor has suggested structural changes, eg, this section would work better in Chapter 3, then I will switch things around.I have to admi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
t, though, I don't do much rewriting because in my outline, I pretty much organize the material the way I want it to appear.
6. PDF It: Turn the file into a .pdf. This is not really necessar
6. PDF It: Turn the file into a .pdf. This is not really necessar
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
y, but it helps in keeping users from copying and/or editing your material and possibly reselling it.
7. Create Sales Letter: I create a page on my website to promote the book.
8. Create
7. Create Sales Letter: I create a page on my website to promote the book.
8. Create
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Marketing Plan: Usually, I have an idea of how I want to go about promoting the e-book before I even write it. Because I've written a few and write for a niche audience (creative freelancers),
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
I pretty much follow the same marketing plan, tweaking it from time to time.
9. Promote, Promote, Promote - into eternity!
*Blog post refers to info on InkwellEditorial.blogspot.com.
9. Promote, Promote, Promote - into eternity!
*Blog post refers to info on InkwellEditorial.blogspot.com.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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