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All marketing campaigns need the same four P’s to be successful: Product, Price, Promotion and Place (Distribution). Who is your target market f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or anti-aging skin care products? People who want to look younger. Who is the target audience for laundry detergent? The person deciding what la

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ndry detergent to buy is normally the one doing the majority of the laundry (want to or not).

1) Target your marketing effort to those who

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

want your product or services, not those who need them. Learning about the color personalities in this FREE

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

> copy of “Success In 10 Steps" will teach you how to talk to people in a way that meets their needs.

2) Realize some people are satis

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

fied where they are in life. You can’t help them. Just move on. I know. I don’t understand it either, but it is true.

3) If you have to “sell”

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o your prospect to get them in your network marketing opportunity or on your product, you WILL have to “sell” them each and every month

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

afterwards. Let them go. Move on to help someone who wants what you have to offer.

4) You may not be the right person to reach them. It is bet

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er to wait for your target market. You can build a solid business relationship with the right person. If it isn’t right, it won’t work in the en

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d.

I personally sponsored a lady with a self-proclaimed successful record in her former network marketing opportunity. It did not take me long

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o realize I spent all my time trying to spur her into some sort of action. She in turn, wanted to attend trainings, but never acted on any porti

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n of the business opportunity. She was always too busy in her personal life to act on the business building tasks. She appeared to be a great pr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ospect, but it would have been better for me to miss out altogether on that opportunity. Some people enjoy talking about building a business, bu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

will never act on it.

Is your prospect for your MLM business someone who wants what you are offering or do they need it? Sometimes it is diffi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

cult to distinguish the difference. It doesn’t matter if you think they need it and should want it; what do they think?

The hardest thing to le

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rn in the MLM business is that everyone who needs a product doesn’t necessarily want it. I would personally exercise, diet, and try whatever wit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hin reason to lose five pounds. If I would do that, doesn’t it stand to reason, from my perspective at least, that someone who needs to lose 150

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pounds would do the same? It did seem logical to me when I first entered the network-marketing arena.This logic is does not hold true.

A person

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

must want to achieve a goal, not just need to achieve a goal. Owning a MLM business is just like any other business; your family and friends ma

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

not be your target market. Defining your marketing plan and activities to attract only your target market audience will build your MLM business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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