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Research

During the past few weeks I did a lot of research on Email Management Services providers. I needed to find a solution to manage my email marketing efforts. So, like many people I went to the Google Search Engin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e and typed in: email marketing solution. This query returned 4,120,000 possible results. What to do next? To save some time I pretty much did what most people probably do - I investigated the options presented on the fi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rst page. All of a sudden I was faced with another entirely new language to learn. Terms like: permission based email marketing, pop-up creator, double opt-in confirmation, unlimited autoresponders, and on and on the lis

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t went????

Decision

I ended up narrowing the list down to 4 different email marketing solutions. I read each of their features offered lists, checked out their price options, some were by the month, some were set up to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

charge based on the number of emails sent each month, some were set up based on your birth date, combined with your mother's maiden name and if anyone on the list was named Smith.

Well, I almost felt like this after try

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing to compare all of the apples to apples to oranges options offered by each company. In fact most of the options were very similar, which made the decision process a little more difficult.

Note: I am currently signed

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

up to receive several ezines from well known and reputable businesses and online marketing gurus. Each one seems to use a different provider and they each mention how happy they are with their email service provider. Jus

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t another curve ball thrown at me in the decision process.

Well, I like things to be fairly straightforward and simple. You know, I like lots of features, but I also like the options to be easy to understand and impleme

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t. I don't need to load my brain up with too much more as it is! I ended up choosing GetResponse because of several factors:

* their website layout (logical and well organized)
* online video tutorials (very helpfu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

l - also provided in PDF format)
* streamlined plans to choose from (you know the KISS principle)
* and last, but not least, their pricing, (either a limited free plan to start out with, or a Pro version)

Note

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

: You know those marketing types. They use terms like: basic, intermediate, etc. and then they use the term: "PRO"! Well, who wouldn't want to be a user of the "PRO" version? Doesn't "PRO" sound so much cooler? Guess whi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ch one I chose? Those marketing people are geniuses aren't they?

Learning to Use

As I mentioned above, GetResponse has 4 well organized videos that you can watch to learn "how to" set-up and manage your email marketing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

campaigns. I will admit that I watched the videos twice. It definitely helped and was prompted more by my lack of knowledge in this area.

I decided that I wanted my website's newsletter to be formatted on one of my webs

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ite pages vs just a text email message with links. I felt that this was a better choice for marketing purposes. Next I had to create several new web pages and an opt-in form. Click here to see the NEW FORM

The new pages

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

I created were to support the process of capturing an email address, verifying they meant to make this choice, sending another email for their free e-book download, then the actual newsletter notification email, the new

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sletter itself, with the multiple articles and product download options. Whew!!! It was a lot of work, but I actually enjoyed it. I was just like a proud new father showing off his new child to the world! Click here to s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e my 1st NEWSLETTER Please let me know what you think of the newsletter and/or if you would like to see other options/choices offered in it.

Conclusion

As I stated above there were many excellent email marketing soluti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on options available to choose from. Here are links to 4 that I felt were the best options to choose from:

* GetResponse
* Constant Contact
* Aweber
* Vertical Response

I'm sure there are more excellent

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

options available, I just didn't have the time to keep researching all of them. I hope this information proves helpful to you.

To learn more on how easy it is to set up your complete ecommerce business visit us at: htt

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

p://www.original-new-england-enterprises.com You will also get Great Free Bonuses and informative information each month by signing up to our free newsletter.

Thank you and the best toward your future ecommerce success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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