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The word motivate means to urge, excite, drive, to have an over whelming desire to accomplish a particular goal. If you want to build a successful business, you must have

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

some motivating factor that will help you reach your goal.

MONEY AS A MOTIVATOR

Most of the thousands of people who enter the mail order marketing business each year a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e motivated because they think that they are going to make huge amounts of money. Needless to say 98% of these people are disappointed.

If money is the only thing that i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nterests you about going into a mail order business, you are headed down the wrong road. I understand very well that being in business is about making money. However, mak

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng money is only a part of being in business. Money is necessary to keep your business running but it’s just a part of the big picture.

Money is the reward that you rece

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ve for the product or service that you offer to those who need what you have to sell. The important thing is to offer your customer the best product or service that you c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

an. If you are going to make money in this business you must have customers who are willing to do repeat business with you.

If all you are concerned about is making mone

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, the quality of your product or service may not be up to the highest standard and if your customer is not satisfied, more than likely he won’t want to do business with y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ou again. If this happens, you will be defeating your main purpose - making money!

Put the quality of your product and your customers first, before making money, and you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

will stand a far better chance of reaping the reward you seek (making money).

GOAL SETTING AS A MOTIVATING TOOL

I have read a lot about goal setting as a motivating fac

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or to help people succeed in business. I think it is a very good practice to set goals. However, when you set a goal it is important to make sure the goal is in line with

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your core values. The reason for setting a particular goal must be strong enough to motivate you to actually do the things necessary to reach your goal.

Just saying yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

are going to reach a particular goal by a certain time is not good enough. There must be some motivating factor that will keep you working towards your goal.

For exampl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e, if I say that I want to write a book and have it completed one year from now, I had better have a strong internal motivation to go about reaching that goal. The chief

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

otivating factor for writing the book would not be just to make money, but rather the sense of accomplishment I would get from writing a good informative book to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

help others. When you set goals for yourself, make sure that you are willing to see them through to the end. In order to do this, you must have a strong enough reason for

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

setting the goal in the first place.

SELF MOTIVATION

When you have a business of your own, there is no one to tell you what to do. You are the one who has to make all

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

f the decisions. When you are doing something wrong, you have to be the one to correct it. You also have to be your own cheer leader!

In other words you have to be the c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hief motivating factor that will make your business successful. What does it take to do this? You have to love what you are doing! You must take pride in the product or s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rvice that you are offering to others. Get your happiness out of your work and you will stand a far better chance of being successful than if you do it just for the money

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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