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    Give Your Customers What They Want

    "The customer is always right."

    That isn't news to any of us. But on a practical level
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    it means that if you want to be successful in business you have to keep your customers happy. It isn't rocket science. Happy customers return
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    again and again. The more happy customers you have the more successful your business.

    We are all in such a hurry. The days of hanging aroun
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    d the general store are mostly gone. But we do see snapshots of it in the offline world. Perhaps you know of a pastry shop where the owner kn
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ows you by name and gives free samples to the kids. Like me, you may know of a restaurant where the waitress calls you honey and hangs around
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    the table for a little visitin'.

    I like these places. Most of us do. They add a little humanity back into our lives. They offer something t
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    hat this customer wants... a human touch.

    The Online World Is No Different

    Actually the online world is v
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ery different. It moves even faster than our offline world. But essentially people on the internet are looking for the same thing. We want to
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    find a little humanity. That is not to say that the human touch is the main commodity of the internet. Information is.

    Let me say that agai
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    n. What people are looking for on the internet is information. They are not looking for you or your products and services. They are looking f
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    or information. They don't want to be sold. They don't want to be manipulated into buying something that they really don't need. They want in
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    formation.

    But how people find information on the internet can make a great deal of difference.

    Provide The Information People Want
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ... With A Human Touch

    If you had a choice would you rather ask a question of a friend or a stranger? I know it sounds like a silly
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    question. But think about it when you surf the internet. Which websites grab your attention? First they are websites that provide the inform
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ation you are seeking. But is that enough?

    Even on the internet you and I want a human touch. We want to get the right information. But we p
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    refer it from someone we like and trust. We want to talk to an expert who has our best interest at heart. We want to talk to a friend who sha
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    res our interests and passions.

    What if you built a website like that? What if you were the expert who had your reader's best interest at he
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    art? What if you were the friend sharing your passions and knowledge with a special subset of the human race?

    That kind of website is not ab
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    out you at all. It is not primarily about getting the sale. It is about giving people what they want in an environment they like. It is about
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    anticipating their needs and providing solutions that will better their lives.

    Let me know when you build it. I think I would like to visit


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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