Answers - Business

Here’s how to get your staff suggestion box overflowing with fabulous new ideas.

First, move the program on-line with digital instructions, submissions and replies.

N

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ext, create a quick and easy contest every month. Set short timelines for submission of ideas, offer attractive rewards, and use new criteria for winners every month.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ere are just a few examples:

‘This month the prize is four tickets to the movies. Three sets of four tickets will be given away. Criterion for the month is “cost savin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s”. How can we reduce expenses while keeping our morale and effectiveness high? Get cost-conscious and submit your best ideas to greatidea@staffsuggestions by July 30.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Ideas may be submitted by individuals or by groups. Winners will be announced by e-mail on August 4.’

‘The prize this month is a one-day external training program on t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e topic of your choice. Four winners will be chosen. Awards this month are for “quick-wins”. What can be done in the company right now to make an immediate improvement?

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Send in your ideas by e-mail by August 30. Winners will be announced on September 3.’

‘This month the focus is on revenue enhancement. What can we do to increase sales

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and income? Winning suggestions receive a $100 gift certificate, valid for one year. Three certificates will be awarded. Ideas to be submitted by September 30. Winners

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

will be announced on October 2.’

‘This month the focus is on improving internal communications. What can we do to increase the quality and quantity of sharing between

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

epartments? How can we stimulate constructive dialog for the benefit of all? The prize is a one-year subscription to the professional magazine of your choice. Five winn

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rs will be chosen. Send in your ideas by October 30. Winners will be announced on November 1.’

‘Break the mold! This month we want “off the wall” ideas. What quantum i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nnovations should we consider? What “out of the box” ideas can you think of? No suggestions too wild to submit. Prizes awarded for stretching the envelope in completely

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

new directions. Winners get two days off with full pay. Take a long weekend on the company – and keep on thinking! Two winners will be chosen. Submit your ideas by Nove

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ber 30. Winners announced at our staff conference on the same day.’

See how this approach keeps your suggestion program interesting and alive? After a few months, ever

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

yone will be talking about winners, prizes and new ideas. Which is exactly what you want!

Key Learning Point
----------------------------------------------

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

---------------------------------
Management no longer has `all the right answers'. Use a creative staff suggestion program for a steady flow of effective, new ide

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s.

Action Steps
--------------------------------------------------------------------------------
Liven up your staff suggestion program with new crite

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ria and prizes every month.

Respond to suggestions within one week. Don't make people wait too long for a response from `The Committee'. Be candid. If the answer is no

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

say so. If the answer is yes, give an implementation date.

Act upon the best suggestions you receive. Nothing demonstrates your commitment more than staff suggestions

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

recognized, rewarded and immediately put to work.

Are there even more practical ways to improve your organization's suggestion scheme? Sure there are. Got a suggestion

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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