Answers - Real Estate

When you are selling real estate, what should you say in your flyers, advertisements and listings? Almost everything. Okay, not your motivations, how low you will

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

go on the price, or anything else that will hurt your negotiating position. But everything else.

Think about this for a moment. Do you like shopping where there a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e no prices on the products? Of course not! And if you saw a list of vacation packages, and some neglected to name the destination, you might pass over those ones,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

right? It is no different in real estate.

So why do real estate agents advertise homes with no price, and sometimes trick people into assuming a home is in a town

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

by failing to say where it is? Are these good techniques for selling real estate? Perhaps for the agent, but not for the owners of the properties.

You see, the a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ent is hoping to get curious people to call. He doesn't care if a $120,000-buyer is calling on a $250,000 home that listed no price. Once he has him on the phone,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he agent hopes to sell him any house he can. If a buyer calls, thinking a home is in town, so what? He can be steered to one that is.

Meanwhile, the poor sellers

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ave the real potential buyers skipping over the ads for their homes. Many people like myself won't waste time on misleading ads, or those that list no price. There

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

are enough other homes with prices and decent information to look at.

Okay, you can see that for selling real estate, more information may be better. Buyers know

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hat you either have something they might want, or they don't waste your time. They prequalify themselves for you. What should you let them know then? At least the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ollowing.

Information To Give When Selling Real Estate

You should always mention the price and terms in any written information, as well as the location,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tyle, square footage, number of bedrooms and bathrooms and school district. Look at what others are advertising, and opt for as much information as you can fit in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

given ad or listing.

In addition to this information, have more information ready for interested buyers. Your goal here is to take away as much uncertainty as po

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sible. For example, if the buyer have to replace the roofing in a year or two, get a quote. A buyer may be okay buying a home with a poor roof, but walk away if th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

cost of this is unknown. Uncertainty kills interest.

I once bought a piece of land, and then sold it for 25% more a month later. I am convinced that what helped

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ell it was marking the property lines and outlining where a driveway could go. I spent a dollar for spray paint for this project. When I bought the property, it wa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

difficult to see where the property lines were. People like to know what they are getting.

Are you selling real estate that has problems? Hiding problems can be

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

llegal as well as unethical. A better idea is to either resolve them, or get quotes on what it will cost to resolve them. Generally, a buyer is less frightened by

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he prospect of paying $2,300 for new carpet than by the prospect of paying an unknown amount for it.

This probably fits your own experience, doesn't it? You want

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nformation when you buy anything. We will always pay something more for less uncertainty. Every buyer will, so have that information ready when selling real estate

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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