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  • Answers - Creating That Elusive Curb Appeal

    Virtually every house is some variation of a box.

    So, WHAT makes houses attractive?

    Picture a long characterless ranch. It has a low-pitched roof without gables. The windows are small. The siding may be either brick
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    or lap siding.

    It's probably boring.

    If it has a for sale sign in front of it, NO ONE CARES!

    But there may be a house just down the street that is SO CUTE people knock on the door to ask if the owners will sell it.
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    BUT, it's not for sale.

    But what happens when the owner WANTS to sell. He calls the list of people who are interested. He's taking bids. He doesn't pay a realtor or go through a long bargaining phase. He can hold a pr
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ivate auction and make money faster WITH THE EVER ELUSIVE CURB APPEAL!

    A real estate appraiser we know always makes value decisions based on sales in a particular area. He wouldn't know cute if it bit him on the butt.
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe


    The house he built for himself is rather ugly. The floor plan is awkward and dated. He's isn't planning to sell it, but what if he wanted to put it on the market?

    Other cuter houses in the same area would sell first
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    . They will attract more lookers and maybe more money.

    So HOW DO YOU GET CURB APPEAL?

    It's a moving target but some things are immutable.

    Think about the characterless boxy, ranch we discussed earlier.

    Suppose it l
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ooked like a coastal cottage with a row of French doors leading from the living dining rooms to a porch or patio? Remember to put shutters next to the doors.

    Get a better looking garage door, too. Maybe you could put
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    a weather vane and cupola on the roof, you trim out the other windows and hang rustic shutters, and finally you create some landscaping and a friendly attractive track to the front door.

    Viola! Curb appeal!

    There are
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    a lot of possibilities. Maybe you really like the modern esthetic or Tudor or Southwest. Take what works with your place and building.

    Where do we usually go wrong?

    1. Windows should be trimmed out attractively. Thi
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    s is a problem even builders can't seem to figure out. The single most expensive item in any house is windows. Usually they do not come from the factory trimmed. If they aren't trimmed out, you don't get the visual imp
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    act you hope for when you buy them. Go the extra expense and finish the job! If you bought a house without this detail, it's an easy fix.

    2. Pay attention to paint colors and materials like brick, rock, roofing and si
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    dewalks and drive ways. All these materials need to work together in an attractive color package. Your focal point at the street side of your house needs to be your door. Paint it an attractive color like red and point
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    guests in the right direction. Color is an important part of curb appeal and don't forget that your roof color is a part of your color palate. Multiple colors and materials make a better visual statement. A single col
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    or is boring. Colors need each other to look their best. Cools need warms and vice versa. We had a home that was the prettiest on our street BECAUSE OF COLOR ALONE. It sold FAST when we were transferred. Our next door
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    neighbor's similar home languished on the market for months.

    3. Do you have a row of overgrown bushes planted 50 years ago by a builder in a perfectly straight line that prevents ANY light from entering your front win
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    dows? Pull them up! Get some new stuff that grows in curving beds that frame the structure in more welcoming ways. If your trees or shrubs are initially planted too close to your house, they can actually damage it. Get
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    landscaping that's low near the house and extends and grows higher as you get further from the house. It's more complimentary to the structure. Avoid straight lines.

    4. Make your walkways and patios wider, curving an
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    d more welcoming. What good is a sidewalk that is so narrow, two people could not walk on it side by side? Why do patios have to be square? Make sure these surfaces are clean and attractive, too.

    5. Plant some flowers
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    . Maybe a few containers are enough, but get some seasonal color.

    If you haven't bought curb appeal initially, you can actually make money and please yourself and your family by creating it. No house is hopeless. You
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    can find people (architects, landscapers, and workmen) who can help you with this task if you feel unable to make the decisions yourself. If you expect to resell at some point, curb appeal WILL PUT MONEY IN YOUR POCKET


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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