Answers - Real Estate

The real estate business is notorious for its highs and lows. Realtors are either too busy to think, or in a slump.

Working on your business instead of just in
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
> it is a way to smooth out the peaks and valleys and have steady business all year round. That means planning and marketing. Or planning your marketing.

Most Realtors wai
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in
t to market until a slump begins, and that's how the problem is created. It's understandable - when things are hopping you're doing well to keep up with all the appointments
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and are lucky to write a hurried ad for a new listing.

This year, why not put your planning and marketing at the top of your list? Then you won't feel obligated to take ev
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ery single listing and every buyer that comes along. You'll have steady work, which means steady income, and you won't be under the kind of pressure that makes you work seve
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
n 12-hour days for several weeks each year.

Start with choosing your target area, or your target buyers, or both. Then market toward those people.

Think how much easier yo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ur life would be if your listings were all in the same geographical area. Do you really like it when a seller 20 miles from the office calls to tell you the flyer box is emp
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
y and you're negligent for letting it get that way?

But more than that, wouldn't it make work simpler if you were able to really know every listing in your area, so that wh
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
en you got a new one you'd know exactly which comps to choose for your market analysis - and know if they really did compare well because you'd seen their interiors?

Knowin
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
g the entire real estate inventory also helps you with buyers. If they have 6 kids and need over-sized bedrooms to fit them all in, you'd know which houses to show.

Then, t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
he actual real estate marketing. Decide on a schedule. Once a month is good, but if your finances won't allow that, mail every other month.

You can alternate what you send.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
One month it could be a postcard, the next month your newsletter, the next month a letter in an envelope, then back to the newsletter, etc. If you plan ahead, you can prepa
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
re your mailings far in advance and have them ready to go when the time is right.

Yes, your newsletter will need something timely, so you can leave one article to write at
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
the last minute.

Rather than do all your real estate marketing "when you have time," set aside a few hours every week to work on it. If you don't have a mailing to go that
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
eek, use the time to re-vamp each flyer you put together in a hurry the day the listing came in.

Go back to your MLS listings and make them more appealing. Take an hour to
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
write attention getting ads for each of your listings and give them to the person in your office who places your ads in newspapers or Homes magazines. (Maybe that's you?)

I
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
f you put this planning and marketing time in your day planner as an appointment with yourself, you won't be tempted to let it slide.

I know - there are times when a buyer
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
comes from out of town and you can't choose your own day for showing. When that happens, you have two choices. First, think what you would do if you had already set an appoi
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ntment with another customer for that time. Then treat the appointment with yourself with similar importance. OR immediately re-schedule the appointment with yourself and wr
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ite it in your day planner.

Consistent marketing will give you a consistent supply of clients and customers - isn't that worth taking a little time to work ON your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Answers - Work ON Your Real Estate Business, Not Just IN It

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