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  • Answers - Are You Losing Prospects Because You Don't Know How To Market Effectively?

    So you have more real estate listings right now than buyer leads. Not surprising, as the number of homes for sale in this market is overwhelmingly more than the numb
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    er of sales going on.

    Chances are that your particular listings will join the numbers of expired or be on the market for more days than you can count. But unlike the avera
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ge agent with a new listing and pie in the sky hopes, you can turn lemons into lemonade.

    The average real estate agent puts up a for sale sign on the real estate th
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ey have just listed. And after a few words of encouragement to their seller, they drive off praying for the sale. They post their new listings on the board in their Broker’
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    s office, hoping that some other agent will bring that qualified buyer to the table. Sound familiar?

    The reason? Most real estate agents use a combination of selling techn
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    iques they see other agents in their office doing. If you want to hit that three figure income, why would you imitate an agent making $25,000?

    Now, let’s turn those lem
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    on listings into lemonade!

    First, identify the “active market”, those qualified buyer leads who will actually close escrow. You want to spend your time talking to peop
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    le that are ready to make a buying decision right now. One of the many advantages of a call-capture system, like the one I use, is that it helps to segregate the prospect i
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    nto an “active” buyer or just another looky-loo.

    This simple act of placing one of my call-capture, 800 number sign riders on my listings generates calls 24/7. This is the
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    perfect employee! It never takes a lunch break or puts my most valuable client on hold. My sign rider not only generates buyer leads for me, it captures their phone
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    number perfectly every time, without fail.

    Those “active” buyers are calling me

    I am not out knocking on doors or making endless cold calls like so many seminars t
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    aught us to do. There is a definite time for such marketing tactics, but this is not that time. I have my “perfect employee” working for me right now and I have had to hire
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    extra administrative help to handle the overflow. After a brief interview, usually over the phone, I invite my new clients to my office to meet with my loan officer, Chris
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    . Chris will pre-qualify them and get us on the right path to meet their needs.

    I cannot say enough about pre-qualification. If you are not getting your buyers pre-qualifi
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ed you are wasting both your time and theirs. The last thing you want is a surprise after the offer is made.

    Be the information source.

    I cannot imagine not having
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    call-capture 800 number signs working for me.

    Why do lead generation systems work so well in this market? Freely given information is one key to a good agent/client relat
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ionship. Your prospects get the information they desire and you have lowered their resistance.

    The threat dealing with a “salesperson” has diminished. These buyer leads ar
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    e willing to work with you because you were willing to work with them first.

    My particular 800 number service has a feature that alerts me to the prospect’s incoming ca
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ll, if I choose to. I am therefore “immediately” available to them, and they are not lost to the next real estate agent.

    Make 2007 the year you finally market effectiv
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ely, with less effort, and reach your financial goals. In the years beyond you will reap the benefits of the referral business it will bring. How sweet that lemonade tastes


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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