Answers - Real Estate

Reason #1: It’s a Quick Sale

An auction affords property owners the opportunity to dispose of property now at today’s prices, rather than tomorrow’s prices. Ti

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

me is money. Depending on reinvestment rates, $195,000 or even $190,000 today is likely more valuable than $200,000 next year.

Reason #2: High Carrying Costs a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re Avoided

All property incurs costs during its private negotiating marketing period — debt service, real estate taxes, insurance payments, maintenance and som

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

etimes security. All too often, the carrying or holding costs of real estate during a private negotiated marketing program won’t be recovered in a higher sellin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

price. In effect, the sooner a property sells, the greater the bottom line dollars in pocket for the seller and/or greater the savings that may be passed on to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the buyer.

Reason #3: Property Market Value can be Demonstrated

Instead of relying on the appraiser to assigning an asking price, the auction process demonst

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rates the value of the property to sellers and potential buyers. Selling property by the private negotiated method, you may wonder whether you couldn’t have bar

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

gained higher. But if the property is sold at auction, the proof of market value is in the process itself. Moments before the final bid, another serious buyer b

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d just a few dollars less. The selling price is truly market driven.

Reason #4: Auctions Receive Maximum Market Place Exposure

Auction companies employ satura

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tion marketing techniques during the four-to-six-weeks prior to the event itself ‘The marketing time frame is more condensed than in traditional methods and, th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

erefore less expensive.

Reason #5: Auctions Freeze the Market

Every current buyer in the market place will be very motivated to at least investigate the prope

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rty being auctioned. The market is frozen. The opportunity to make what may be a good buy, as a practical matter, forces buyers to at least wait until the aucti

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n is held. A licensed real estate auctioneer presides over the entire proceedings. The auctioneer has assistants who station themselves amid the audience to he

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lp the auctioneer spot bids, and answer all questions.

12 More Reasons Why it Makes Sense to Sell Your Property at Auction

•Never has to worry about selling t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oo cheap

• Offers the Seller another option

• Creates competition among buyers. Auction Price can exceed the price of a negotiated sale.

• An auction generat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es excitement and heightened interest in Your Property

• Exposes the property to a large number of pre-qualified prospects

• Requires that potential buyers BE

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pre-qualified

• Property is sold as is, where is and how is without contingencies

• Accelerated sales-the property can sometimes be sold within three weeks of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

listing

• Eliminates high seller carrying costs -(such as interest, taxes, maintenance)

• Auction brings interested buyers to point of decision-they must act

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

now or lose an opportunity to purchase

• Auction is a true market forum-the highest buyer pays the lowest price a seller will accept

• A seller sets the term

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s and conditions of the sale, maintains control of the property throughout the auction (depending on auction type), and actively participates in the sale proces

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you are thinking about going into business and lack experience, you may want to put your eyes on this article.

This article is designed to give Real Estate Brokers advice on how to help their agents to be successful online.

Obviously as an entrepreneur you want to be successful but what if I told you that you are probably letting your next customers walk on past your shop or your web site? What if you were also wasting a high proportion of your marketing dollars? Gives you a pause for thought doesn’t it?

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