Answers - Real Estate

First Impressions Count

When you are first introduced to someone at a party, what’s the first thing that you do? You spend

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the first 30 seconds having a good look and making a lot of judgments. If that person has, say spinach on their teeth, you w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ll remember THAT long after you forgot what they were saying.

First impressions count and make a big impression on your pot

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ntial buyer. It can make or break the sale during viewing. Today’s buyer is very different. They have higher expectations.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

oday’s buyer is also very design savvy, thanks in part to TV makeover shows. In short, you have to do more in preparation to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sell your home than you were ever expected to do in the past. Buyers today, quickly sift through properties and will disrega

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d those that don’t interest them.

Home stage before the real estate agent comes around. The Agent knows that a property th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t is well presented and in good order and is welcoming, is going to be easier to sell. You are relying on them to value it a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d then sell it. If they think that they are going to have a hard time selling it, then they will price it lower to attract p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ople. And that’s not what you want. Real estate agents would like an easy sell. Make sure you help them help you.

Curb appe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l is what gets those buyers interested in your property. Will yours stand out for the right reasons?

· Is your front hedge

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

neat and tidy?
· Are the flowerbeds bare or flourishing?
· Is there an obstacle course? Recycle boxes, kids’ toys?

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

br> · What about the gutters? Have they been cleaned of all debris?
· How does the front of the house look? The window

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ills? The front door? Could they use some new paint?

As they stand on the doorstep, are they thinking “I wonder if it’s jus

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as nice inside?” or “I wish I wasn’t wasting my time here. How quickly can I turn around and leave?”

Your Entrance Hallway

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Although this is one of many rooms that your potential buyer will see, this is the first impression of the interior of the h

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

use. This is your first chance to impress them with your d?cor.

· Is it welcoming? Do the lights work?
· Is there spac

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to step inside or is it a dumping ground?
· What about the d?cor? Are there fresh flowers, a mirror, or an attractive

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

oat stand? Or are there smelly shoes, umbrellas and a stroller?

In the next installment, you will learn how to use lighting

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

furniture placement and accessories to grab the buyers’ attention.

First impressions are really important. Make them count

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Answers - Staged to Sell - First Impressions Count

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