Answers - Real Estate

A lucrative career in real estate used to mean shaking a lot of hands and praying for favorable market conditions. While personal contacts and a booming ma

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rket still have influence on the success in the real estate business, today’s business environment continues to undergo a powerful technological shift.

Ev

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ryday, smart business people are doing innovative things on the Internet. They are using the Internet’s efficient online tools to brand their business, gat

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er leads and create a long term client base. Podcasts are one of these new tools. A podcast is basically a short, online radio show that you produce yourse

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f that listeners can download to their computer or MP3 player. Thousands of businesses now use podcasts to build their credibility and client base. Here ar

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

just some of the ways podcasts can help your real estate business:

1. Introduce yourself to new potential clients. Podcasts open an entirely new marketin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

channel for you – a direct channel straight to your target audience.

2. Build a regular audience and a sustained client base. Keep yourself top-of-mind w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

th consistent communication with your listeners, and the next time they are thinking of buying a new home, who will come to mind first?

3. Become a truste

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

expert resource. By giving them valuable information every week/month, you build trust with them. You behave like an expert, and people prefer to do busin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ss with experts.

4. Get to know your potential clients personally through discussion. By posting your podcast with a simple blog, your listeners can discu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s real estate topics with you. These discussions lead to trust.

5. Show homes through descriptions and/or video podcast. It’s like giving a virtual home t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur with your personal commentary. Essentially, you would be showing homes to hundreds – or thousands – of prospects 24/7, when it is convenient and comfort

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ble for them.

6. Reinforce your brand and build long-term business. Your brand is your relationship with clients. Reinforce a positive relationship by of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ering free advice and discussion and you will always have people seeking your services.

7. Build traffic to your website. Posting and promoting a podcast

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s just one more way to get visitors to your site, surfing your listings.

8. Make more contacts. Not all of your listeners will be homebuyers or sellers. Y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u can gain powerful industry authority by being a vocal expert with your podcast.

9. Stand out. How many other realtors are using podcasts? Be an early ad

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pter and you will stand head-and-shoulders above the rest. This is especially important when the market is in a downward trend.

10. Reach buyers outside

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

f your local market. Your podcast is broadcast worldwide giving you access to potential buyers and sellers that live outside of your market but own real e

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tate or want to buy real estate in your market.

Podcasts are new technology, but don’t be intimidated. If you have ever used a tape recorder, you can easi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y learn how to produce a podcast. You have a lot of knowledge and expertise that your clients can benefit from. They want to hear you – so start podcasting

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Fact is, this piece will help move you beyond tactics like special events, brochures, broadcast plugs and press releases to achieve the very best public relations has to offer.

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