Answers - Real Estate

Statistics have shown that critical first impressions are formed within ten seconds of entering a home. Will they buy, or walk away? And, unlike in the mo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

vies, there are no chances for a second take to get it right!

When deciding to sell a home there will be many things on your 'To-Do' list. Your realtor w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ill take you through the listing process, and more than likely discuss ways in which you can prepare your home to show to it's best advantage.

There are p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

enty of tips on getting your home ready to put on the market. Here are a few of the most important ones I recommend to my clients:

* Look at your hom

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e, inside and out, with critical "Buyers Eyes". First focus on curb appeal. Then move inside, going room by room, taking note of each of your 'first' imp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

essions.

* De-clutter . . . and then de-clutter some more. Buyers won't purchase a home they can't see. And remember, people are buying square foota

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ge.

* Make sure everything works - faulty light switches, leaky faucets, rusty drains, etc. These repairs may seem minor, but left undone they can le

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d buyers to question what else might need fixing. Get rid of their mental repair list by doing it yourself.

* Lighten . . . brighten . . . freshen up

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

! Address the senses. Focus on sufficiently balanced lighting and pleasing color selections that complement rather than take center stage. Freshen up, m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

king sure that there are no offensive smells, (especially pet odors), that will linger in a buyers mind long after they have walked away. Remember, buyers

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

will buy what they see . . . and smell!

* If you aren't able to view your home objectively then you won't be able to market it effectively. You will

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

need to go back to my first tip of looking at your home with "Buyers Eyes."

Home staging has become a popular means of preparing homes to show to their b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

st advantage. Staging includes all of the basic tips above, and so many more. A professional stager will look at your home from a fresh and unemotional p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

erspective. They have been trained to view your home as a product, highlighting assets and downplaying flaws. By using a combination of your furniture an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

accesories, adding new accents to update the look, and strategically incorporating a few "designer tricks-of-the-trade", a stager is able to create the mo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

del home WOW effect . . . while appealing to your target market.

Home staging focuses on fast, dramatic and affordable transformations to insure that your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

home will be the one remembered from the real estate tour. Once staged, the house will be "showcase ready", which will also make it "photo ready"! Since

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

85% of home buyers are using the internet to determine which homes to even visit, photos of professionally staged rooms will set the listing apart from the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rest.

Finally, home staging has been proven to be an affordable investment which reaps a large return on dollars spent . . . an investment few sellers can

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

afford not to make in todays highly competitive real estate market. And remember, staging almost always costs less than your first price reduction

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The new year is well underway and many of us have been using the start of the new year to review, refine and-or restart various things in our businesses. For this article I want to concentrate on writing to encourage you to seize the opportunity to look at your branding for this year. First, let's define branding. Branding is the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors. Secondly, I hope you will agree that branding is strategically important to you and your business. And thirdly, if you have not thought about branding, I hope this article will cause you to start thinking about it for you and your business.

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Answers - Home Staging - Showing You How To Set The Stage For A Quicker Sale

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