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Answers - One Little Mistake Can Cost Thousands Of Dollars
Many years ago when I first graduated college, I looked for a good used car to purchase. Like most graduates, I had student loans to pay, I had to find a good job and I couldn’t afford to purchase a new automobile. I According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product went to a used car dealership and saw a Datsun 240Z. The dealer told me that it had just come in and he didn’t know anything about it. It looked pretty good; the engine was clean and it had a few paint chips on the si ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in e, but overall it looked okay. I drove the car home that day. We lived in the country and many of the roads were chert and had potholes. I turned into my parent’s driveway about a week later, hit a pothole and all of lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. a sudden the car quit running. I looked under the hood and yep there was an engine in there. I looked under the car and to my surprise, the frame had broken and the engine was leaning down. Although I had purchased t here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe e car with no warranty, I called the dealership. After the owner quit laughing at me, he told me he would come and look at the car. He did. After he couldn’t find another body for the motor, he called me and told me d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro o come pick out any car that I wanted in that price range. I was extremely grateful to him. After I had signed the papers to purchase the other car, I asked him why he was so willing to work with me. He said, “If I h ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ad not helped you out, you would have told everyone what a terrible business man I was and it would have hurt my business more than taking a car back.” He was right. Now, even though he passed away several years ago, easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi continue to tell this story about a man that knew what customer service meant. Customer service is the key to return visits. Whether you are in a new business or an established one, you need to be aware of the way th nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically t you treat customers. How many times have you been to a business and when you left thought that the workers were not friendly? Many times I have commented to others that the service was terrible in certain businesses and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ I know that many workers are only there for a paycheck, but as the owner, it is your duty to see that your employees are nice to the customers. Several times, I have called wholesale companies with the intent of purc ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi asing some items from the distributor and the person on the other end of the line did not seem like they really cared if I purchased anything or not. To them, I was an inconvenience; I don’t know how they were paid, bu ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a t if they were paid a commission, they did not get any more of my money unless I could not find the items anywhere else. Sometimes price alone is not the determining factor when making a purchase. Although there are s dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod veral aspects of customer service, making a customer feel that he or she matters is of paramount importance. Even when handling customer complaints, if the customer believes that you tried to resolve their problem whet cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin er it was the way that they wanted or not will have a big impact on whether they will return or not. The value of a customer is not in a one-time purchase. The value of a customer is how much they spend over the cours tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen of their lifetime. Once you have them in your business, you want them to continue to come back. If they are satisfied with their experience on the first visit, they will continue to utilize your business for their pu t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel chases. However, if they find that you or your employees seem not to care whether they shop there or not, more than likely, they will not come back. At the beginning of the article I told you a story of good customer ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust service. Now is the time for an example of bad customer service. Recently my wife and I were looking for a new mattress. When we went into one store, the employee was using the phone. He never acknowledged that we w y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products re there until we had lain on just about every mattress there. Finally, when he did come over to us, I would not have bought one from him if it were half price. If customer service in the store were that bad, what if . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de had a problem with a mattress I purchased there, how would it be? I just could not imagine that his handling a problem would be any better. And I tell everyone that I know not to shop there. And by the way, I went s elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip mewhere else and spent $900 on a mattress similar to what he had. If you consider that a customer may spend thousands of dollars at your business over the course of their life, one mistake could cost you a lot of money tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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