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Answers - Business Etiquette 101
We bought a house and the builder never said “thank you.” May I repeat? We bought a shiny, beautiful new house, met with the builder on many occasions, and
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
he never said thank you. Not when we made the down payment. Not when we were picking which shade of black countertops, and not when we closed and moved in.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
Not one single time.
It begs the question, did he appreciate our business? I guess we’ll never know; however, imagine if he had sent a small gift card to th
It begs the question, did he appreciate our business? I guess we’ll never know; however, imagine if he had sent a small gift card to th
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e Home Depot! We would have told everyone, thus creating great word-of-mouth advertising for the builder. Even a housewarming card, orhe could have just sto
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ped by to say hello. Any small token to show his appreciation would have been appreciated by us - and productive for him
Do you appreciate your customers? If
Do you appreciate your customers? If
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
so, do they know it? How is your business etiquette? When I teach companies how to “Hit the Grand Slam” with customers, I stress the importance of appreciat
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ing your customers and showing it. American Psychologist William James commented that
the most basic of human needs is the need to be appreciated. One way
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
to genuinely create better
results,and the resulting increased profits is to appreciate your customers.
You can do so in many different ways.
•Do the littl
You can do so in many different ways.
•Do the littl
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
things. Just say “thank you”, and while you’re at it, send out a thank-you note. Delivering unparalleled service is simple, but not easy. For many years I ow
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ned and operated our family’s wine stores in Chicago. My goal was to write thank-you notes for every transaction over $1,000. On some weekends that could m
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ean a nasty case of writer’s cramp! It was simple to want to do it; however, not so easy to actually follow through.
Other simple ways to show appreciation a
Other simple ways to show appreciation a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
re:
•Opening the door for a customer.
•Finding a chair for someone who is waiting.
•Escorting someone to the place where they will find what they as
•Opening the door for a customer.
•Finding a chair for someone who is waiting.
•Escorting someone to the place where they will find what they as
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ed for - instead of pointing your finger!
•Having a clean store and parking lot.
•Giving every female customer a flower on Mother’s day.
•
•Having a clean store and parking lot.
•Giving every female customer a flower on Mother’s day.
•
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Send out small gifts.
The lack of appreciation I encountered with the house gave me an idea. I approached a local Land Rover Dealership with the idea of send
The lack of appreciation I encountered with the house gave me an idea. I approached a local Land Rover Dealership with the idea of send
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ing gifts to people who purchased cars. Imagine, if you will, you’ve just spend anywhere from $35,000 to $100,000 on a new car, and you get a small gift in the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mail. The dealer initiated the program, and the feedback he received was incredible - and all for a measly $33 per unit, including taxes and shipping!
The gr
The gr
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
at news is the effect of such generosity. Harvard Business School authors (Reinartz and Kumar) concluded that “An unexpected surprise generates exceptional wo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rd-of- mouth advertising”; attention that, in some cases, money can not buy.
When my children were young, we used to read Barney says Please and Thank you, ev
When my children were young, we used to read Barney says Please and Thank you, ev
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ery night before bed. So remember Barney and don’t forget your business etiquette. Always remember to appreciate your customers long after the sale is complet
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e. They will show their appreciation by continuing to be your customer, by coming back again and again, and that should be the motivation for everything we do
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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