Answers - Real Estate

Every once in a while I'll surf the internet looking at other real estate agent websites. I mainly do this to see if we as an industry are keeping up with, or better yet, creating new tre

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nds in our marketing strategies. A lot of the websites I see are done very well with exceptional layouts and easy navigation. But I have to tell you, many of them out there need a lot of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ork.

I recently wrote an article about looking at your company through your customer's eyes. This couldn't be more important when it comes to your website. The reason? Because your websi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e can attract customers that you never knew existed. It's a silent salesman working 24 hours a day 7 days a week. So take a look at your site. Is it warm and inviting, or is it chasing pe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ple away?

You can read many books and articles about website dos and don'ts. The obvious ones are avoiding large graphics, not having misspelled words, no broken links, etc. But I briefl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

want to give you a list of my website pet peeves. These are just some of the things that drive me crazy when I visit a site.

1. My first pet peeve is when music or audio automatically s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

arts on the home page. Not only does it take extra time to load the page, but it's also shocking when I'm surfing late at night and am suddenly blasted with this un-welcomed sound. So ple

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

se, if you have music or some sort of audio message, let the visitor decide whether it plays or not.

2. Type is all centered with different sized fonts. Nothing looks more amateurish tha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a site like this. It basically says 'I don't have time to create a nice clean layout so I'll appear to put some thought into my design by centering everything. Oh yeah, I also need to ma

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e sure people see certain points about my services so I'll make those words really big.

3. If there's anything that will sell more aspirins, it's a website that has text laying on top of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a busy background. Unless you're trying to create a game where your visitors need to decipher a code or your site comes with a pair of 3D glasses, just use a plain background. Preferably

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

black text on top of white.

4. Flash intros. What can I say. I'm not a fan. The only thing I'm looking for when I see a flash intro is the skip button. Yeah, flash intros look cool (once

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

but after a while, they become quite annoying. Especially if it's a site I visit frequently and have seen it many times already. I don't think your customers will be saying to themselves

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

'I really like this agent, but if they had a flash intro to the site, I'd definitely hire them'. Please, get your visitors to the meat of your site as soon as possible. Don't delay them

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t the front door.

5. Photos scattered all over the place. Just like in a magazine or newspaper article, photos are used to enhance the information. They are also laid out in a pleasing m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nner, not thrown in at random.

6. Ever go to a site where each individual page has it's own look and feel? I have and it always makes me think that I'm visiting entirely different sites.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Think of your website as part of your brand. Keep your layout and graphics consistent throughout your site. It will be much easier to navigate and will make your company recognizable.

7.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Pop-ups. Enough said.

Those are 7 of many pet peeves I have when it comes to visiting websites. By no means am I a website design expert, but I would think that I represent the majority

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

f the people out there who feel the same way. So please check your site to see if any of these elements exist. If so, either take the time for a redesign, hire a professional, or use a re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l estate website service to do the job right. Believe me, it will be well worth the time and effort. You'll look more professional and you'll get new customers that you never knew existed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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