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  • Answers - Price Not Media Primary Driver Of Home Buyers Late 2006 Study Reports

    The residential real estate industry of late, has not been pleased with all the bubble head
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    lines. They feel that the doom and gloom have influenced home buying decisions in the negat
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ve. But, a recent study conducted for The National Association of Home Builders (NAHB) pain
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    s a different portrait of what drives or parks home buyers in today’s marketplace.

    Most to
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    least important influence on home buying decision in NAHB study.

    -Price. Over three-quarte
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    rs of home buyers interviewed stated prices were main influence in purchasing decisions.

    -
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    rojected appreciation. Over seventy-percent felt that appreciation was an important factor
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    fter price in purchasing a home.

    -Resale attractiveness. Respondents stated that resale ma
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    keting was coupled with appreciation in making an informed purchase decision.

    -Mortgage in
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    terest rates. Favorable rates and costs associated with securing home financing were fourth
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    on their list.

    -Household transitions. A change in employment, or new family member rounde
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    out the top five influences.

    -Media reports of market conditions. Twenty-eight percent of
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    home buyers saying media stories about market conditions influenced their decision to buy.
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    Almost half stated to researchers that the media had no influence at all on home purchases.
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen

    Home buyers took charge of local market conditions by going out fist-had into the marketpl
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ce to view homes or did analysis on the Internet. Their largest concern was the impact of a
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    home purchase on their household finances and the possibility of residential real estate co
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ntributing to their long-range investment goals. The study concluded that the media does pl
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    y a role in buyers dropping out or sitting on the sidelines in a real estate market. Nearly
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    one-fifth stated that they would choose either dropping or sitting based on media reporting


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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