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Answers - Seven The Hard Way – Reasons Real Estate Websites Don't Work
More and more, your first point of contact with prospects is your agent website.
Your first – and often only – chance to impress prospects is a valuable opportunity that’s often wasted. Avoiding a few common but critical mistakes can mean the difference bet
Your first – and often only – chance to impress prospects is a valuable opportunity that’s often wasted. Avoiding a few common but critical mistakes can mean the difference bet
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ween success and failure. If you’re looking to provide a compelling, interactive client experience instead of a tired online brochure, here are seven mistakes to avoid:
1. All about the agent. It seems counter-intuitive, but the focus of effective agent websites isn
1. All about the agent. It seems counter-intuitive, but the focus of effective agent websites isn
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
’t agents – it’s consumers. Your photo, sales awards, accreditations, nicknames, community activities family background are far less interesting to site visitors than they are to you, and they belong on “About us” section, not the home page. Instead, capture attentio
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
n with local images and current, relevant content that’s not available on other real estate sites. To draw attention to your skills and achievements, it’s often more effective to get success stories and testimonials from clients and colleagues, rather than blatant se
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
lf-promotion.
2. The three-second rule. Web researcher Joseph Carrabis suggests it takes visitors just 3-5 seconds to decide if website information is interesting enough to continue reading or click away. In this "attraction phase" visitors scan the page and quickly
2. The three-second rule. Web researcher Joseph Carrabis suggests it takes visitors just 3-5 seconds to decide if website information is interesting enough to continue reading or click away. In this "attraction phase" visitors scan the page and quickly
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
decide if they want to invest the time to explore further to see how content relates to them - in other words, what's in it for me? Try scanning your website as a first-time visitor would. Is the information you’ve provided to capture their attention up-front and pr
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ominent? The questions that site visitors have in mind – What’s on this website? What’s in it for me? What services does this real estate professional offer? – need to be answered very quickly.
3. The language of the dog. On the subject of effective website content,
3. The language of the dog. On the subject of effective website content,
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e-business author Jeff Eisenberg likes to say “Speak to the dog, about what matters to the dog, in the language of the dog.” In other words, use language and terms appropriate for your audience. For example, do you know what search terms people are using to find you
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
r website? You can get a quick idea at a website called www.digitalpoint.com. Click Webmaster tools on the left, scroll down and click the Keyword Suggestion Tool link. Then, enter search terms that people are likely to use when searching for your services. You may b
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e surprised to see how small variations in phrasing affect the number of daily searches performed. To boost site visibility, try incorporating popular search terms in your page titles, descriptions and headlines.
4. A road to nowhere. Successful real estate practice
4. A road to nowhere. Successful real estate practice
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s have a clear path from prospecting, conversion and sales, to repeat sales and referrals. Yet, many real estate websites lead nowhere. There is a vague notion that site visitors will click around, find the information interesting and hopefully contact the agent or b
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
roker. If you have not defined measurable goals such as newsletter signups, phone calls, email requests for information or special report downloads, it’s difficult to say whether or not your site is successful. Design your website with clear pathways to your conversi
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
on goals, and measure them. If you’re driving paid search traffic to a road-to-nowhere site, consider applying that money toward creating a better web presence for your business.
5. All take, no give. The ethos of the Internet is something-for-something. You might g
5. All take, no give. The ethos of the Internet is something-for-something. You might g
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ive up your name and email address to receive a newsletter or special report, or take a survey in return for a chance to win prizes. Yet, many agent websites offer no incentive for visitors to take some desired action such as providing contact information. Do you off
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
er a free home valuation, Neighborhood Report, newsletter, coupons, business directories or links to local resources? Since many visitors are in the just-looking stage and aren’t ready to pick up the phone and call you, you can provide different touch-points at vario
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
us commitment levels to make it as easier to begin a dialog with you.
6. Content isn’t king. In an effort to attract as many prospects as possible, many agent websites try to be all things to all people. A laundry list of real estate services is not compelling conte
6. Content isn’t king. In an effort to attract as many prospects as possible, many agent websites try to be all things to all people. A laundry list of real estate services is not compelling conte
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
nt, and this type of “information overload” can give site visitors with the idea that you don’t offer any particular expertise that would benefit them. Old listings, typos and outdated articles can all make visitors click away in search of competing websites with bet
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ter information. And remember, content doesn’t begin and end with text. Photos, animations, virtual tours, maps and charts should also be high-quality and up-to-date.
7. Fire your nephew. You don’t still have a website that was created in 2002 by someone’s nephew, d
7. Fire your nephew. You don’t still have a website that was created in 2002 by someone’s nephew, d
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
o you? In three seconds, your website can give visitors the idea that you offer quality services or that you lack attention to detail…not a good quality for real estate professionals. You don’t need the latest blogs, podcasts and 3-D animation to be successful, but y
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
our site should be of comparable or better quality than your industry peers. Make it a point to visit the sites of local and national competitors to gather ideas and see how your site stacks up.
Charles Warnock, eNeighborhoods Marketing A Dominion Enterprises Compan
Charles Warnock, eNeighborhoods Marketing A Dominion Enterprises Compan
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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