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Answers - LeadZILLA: Best Annuity Lead Program?
LeadZILLA, a direct mail annuity lead program, won the Readers’ Choice Award in a survey of independent annuity producers polled by Senior Market Advisor Magazine. But after thoroughly
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
testing the system myself, do I see LeadZILLA as king of the jungle or a big bag of gas? I have invested thousands of my own dollars into LeadZILLA to generate leads for my own general ag
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nts to use, and I’ve learned a few lessons along the way.
The numbers speak for themselves. My first mail drop was on September 23, 2005 and, as of this writing, I have used LeadZILLA continuou
The numbers speak for themselves. My first mail drop was on September 23, 2005 and, as of this writing, I have used LeadZILLA continuou
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ly for the past fourteen months. I have mailed out 44,800 pieces in 224 drops and received 1,295 direct response cards back in the mail. This is a response rate of 2.89% and an average of 5.77 l
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ad cards for each 200 piece drop.
The lead system's proprietor boasts an average of 6 lead cards returned for every 200-piece drop. My average of 5.77 cards is close enough that I’m not going t
The lead system's proprietor boasts an average of 6 lead cards returned for every 200-piece drop. My average of 5.77 cards is close enough that I’m not going t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
snivel over the .23% difference. As we in the insurance industry know, pools of statistics paint with a broad brush. I’ve seen return rates ranging from zero cards back to 20 back, each from 20
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
pieces mailed out. Individual return rates are one of those mysteries of life, but I always advise my agents to select zip codes on the outskirts of town and away from affluent neighborhoods.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
he good news is that LeadZILLA is part of a Marketing Allowance Program (MAP), which makes it free with production. For every (roughly) $40,000 in annuity premium issued by one of four carriers
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
Allianz, American Equity, Sun Life Financial, and ING – the agent receives a 200-piece mail drop. On average, each piece of business leads to six additional prospects, which in turn leads to mo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e business and more prospects in a self-perpetuating cycle.
But this cycle is quickly broken with this or any lead system when the agent tries to take the lazy way out. Do not (I repeat, DO NOT
But this cycle is quickly broken with this or any lead system when the agent tries to take the lazy way out. Do not (I repeat, DO NOT
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
) destroy a perfectly good direct response lead by picking up the telephone and becoming a cold-call telemarketer. You’ll be lucky to set an appointment with one in six prospects, and you’ll qui
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ckly join the ranks of the 90% of insurance agents who fail. Instead, route out your cards, get in your car and spend an afternoon using the Drop-By System.
Here are the steps to remember with
Here are the steps to remember with
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
he Drop-By System. Park your car directly in front of your prospect’s home or in their driveway. Leave the engine running and the door open. Get out of your car, turn and wave at the front windo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
as if someone saw you drive up. (In case someone did see you drive up, they’re busted!) Knock on the door and stand sideways a few feet away. When your prospect comes to the door, glance
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
at your watch and say, “Hello, may I speak with Mr./Mrs. (Name on card)? I’m (Your name) and I only have a minute, but I was passing by your street and thought I might stop by to set up an appoi
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
tment to go over this information you requested (show them the lead card they filled out and signed). Is Thursday morning at 10 good, or is Friday morning at 9 better?” Let the conversation go w
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ere it will. Some of my biggest annuity sales started out discussing Mr. and Mrs. Prospect’s cat.
They can’t very well hang up on you. They can, however, see that you are a living human being w
They can’t very well hang up on you. They can, however, see that you are a living human being w
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
th “evidence” in your hand, a smile on your face, and a simple duty to fulfill their request for information. You’ll set appointments with four out of six prospects. What’s more, when you return
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
for the appointment you won’t be a stranger. Odds are you’ll leave with deal in hand.
I have additional information on LeadZILLA and other annuity lead and insurance lead programs. Feel free to
I have additional information on LeadZILLA and other annuity lead and insurance lead programs. Feel free to
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
contact me. Direct mail lead generation is one of the best methods I have used in my decades of direct sales. Popular vote says LeadZILLA is the best. Who would argue with the king of the jungle
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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