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  • Answers - It's Time to Get Bodacious About Your Career

    Let me ask you this question: Do you believe that if you work hard at the office and you get along well with your co-workers
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    and your boss, you'll be rewarded with more pay and promotions?

    Yeah, you probably do. Many years ago, I know I believed tha
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    t..

    Fresh out of college with my engineering degree, I took a job at America Online as a $8 an hour customer service rep (af
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    er deciding I didn't want to be an engineer.) Little did I know, that I was about to embark on my own bodacious career.

    AOL
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    was a fledgling start-up company that exploded into a global Internet giant. During this massive growth, I performed my job
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    well, had a positive attitude and kept getting promoted. After 10 years, I became the first head of Corporate Training for AO
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    , with over 12,000 employees!

    I was a dedicated AOL employee who had "played by rules" (do a good job, be well- liked, and y
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ou will get promoted.) So you can imagine my reaction when I asked my boss to promote me to next level AOL, and he told me th
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    at I wasn't "strategic enough" for the job. I wasn't strategic enough? Huh?

    I was stunned. In a short time he hired a man f
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    om outside AOL for the job. Just like that, my upwardly mobile career at AOL came to an end. After much soul searching, I dec
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ided to leave the company that I loved and continue my career another way. I was only 33.

    During my soul searching I kept as
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    king myself: "what went wrong?" I knew that I'd hit the glass ceiling, but there was something else. The truth was, I hadn't
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    layed the career game with the right attitude. I realized that I needed to be bodacious!

    Bodacious, is that a real word? I
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    t sure is and it became my personal rallying cry during my last years at AOL. When you look up bodacious in the dictionary yo
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    u will find similar descriptors like bold, unmistakable, remarkable, and audacious. I've come up with my own definition of b
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    dacious: The courage to be in charge of your life.

    Being bodacious means having the courage to be in charge of your career.
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    It means having the courage to examine your own behavior at work and determine what's working and what's not. It means hav
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ing the courage to take risks in the workplace to be more effective. Sometimes it means having the courage to find a new job
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    that's more fulfilling and a better match.

    You absolutely can have a bodacious career that's personally meaningful and fulfi
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    lling. It starts with a decision to settle for nothing less. What will you decide? And, when?

    Copyright (c) 2006 Mary Fole


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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